THREEDEERSWORK / VOLKSWAGEN UP TV SPOT CUT VERSION
THE IDEA
Surface becomes story.
A red Up in a city made of white clay. An early CG spot for Volkswagen's little car with room for four.
01 / The Creative Challenge
The creative challenge was surface and light: shape, reflection and material had to carry the image while keeping the product identity precise.
PROJECT INFO / VERIFIED
THREEDEERS ROLECG car in clay-model city
The next project people stop for could be yours.
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