NEW COMFORT LILY MUSK & CARAMEL, IT’S SWEET KINDA FRESH!

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BRANDNew Comfort Lily Musk & Caramel, it’s sweet kinda fresh!

DISCIPLINEAI / CGI / VFX

YEAR2025

FILM0:20

THE IDEA

Consistency turns generation into direction.

A garden grown for a fragrance. For Comfort's Lily Musk & Caramel we built a lush botanical world of white lilies and morning light — AI-and-CG image making that makes a softener smell like a place.

01 / The Creative Challenge

The creative challenge was consistency: turn generative image making into a coherent film language rather than a sequence of disconnected AI shots.

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