LULABET

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BRANDLulabet

DISCIPLINEAI / CGI / VFX

YEAR2026

FILM0:30

THE IDEA

Make the impossible belong.

Game-show energy at billboard scale. For Lulabet we turned a Johannesburg shoot into an oversized entertainment world — a prize wheel the size of a house, a roaring studio audience, phones as tall as the host. Live action, AI-assisted image making and CG screen work meet in a fast, glossy film built for instant recognition, delivered in every cut and ratio the campaign needed.

01 / The Creative Challenge

The creative challenge was integration: every created element had to belong naturally inside the photographed world while still doing something the camera could not capture alone.

PROJECT INFO / VERIFIED

THREEDEERS ROLELive-action + AI, VFX, Screen replacement / compositing, and Edit + exports

The next project people stop for could be yours.

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