LIPTON TVC

▶ Watch film

BRANDLipton

DISCIPLINEFood / CGI

YEAR2018

OUTPUTFilm

THE IDEA

Make texture impossible to ignore.

A daisy opens, and Lipton is at its heart. Product CG for Lipton.

01 / The Creative Challenge

The creative challenge was appetite and material realism: texture, motion and product detail had to feel tactile enough to sell the image before the viewer thinks about the technique.

The next project people stop for could be yours.

LET’S TALK ↗