THREEDEERSTHREEDEERSCREATIVE STUDIOLet's talk
THREEDEERSWORK / LIFE TEA TVC
Life Tea TVC — film still

Life Tea (Life Tsai)

LIFE TEA TVC

▶ Watch film
BRANDLife Tea (Life Tsai)
DISCIPLINEFood / CGI
YEAR2020
OUTPUTFilm

THE IDEA

Hand-drawn and photoreal, in one frame.

Our client came to us with an amazing product design. Using that as a base we created one of our most creative projects to date. Mixed techniques were used combining hand-drawn images 2D and 3D renderings, in combination with realistic cameras and elements that are fully photorealistic in order to produce this beautiful piece.

01 / The Creative Challenge

The creative task was to translate that product design into a mixed-media visual world.

02 / The Contribution of THREEDEERS

Mixed techniques: hand-drawn 2D images and 3D renderings, combined with realistic cameras and fully photorealistic elements. The storyboard was made in the same style as the proposed final film, so that the client could easily follow the animation process.

PROJECT INFO / VERIFIED

PRODUCTIONTHREEDEERS
THREEDEERS ROLEMixed 2D hand-drawn + 3D and Environment design

STORYBOARD

14 pictures

Storyboard was made using the same style as the suggested final product, so that the client could easily understand the animation process.

STORYBOARD

14 pictures
Life Tea TVC — Storyboard, 1 of 14
01 / 14
Life Tea TVC — Storyboard, 2 of 14
02 / 14
Life Tea TVC — Storyboard, 3 of 14
03 / 14
Life Tea TVC — Storyboard, 4 of 14
04 / 14
Life Tea TVC — Storyboard, 5 of 14
05 / 14
Life Tea TVC — Storyboard, 6 of 14
06 / 14
Life Tea TVC — Storyboard, 7 of 14
07 / 14
Life Tea TVC — Storyboard, 8 of 14
08 / 14
Life Tea TVC — Storyboard, 9 of 14
09 / 14
Life Tea TVC — Storyboard, 10 of 14
10 / 14
Life Tea TVC — Storyboard, 11 of 14
11 / 14
Life Tea TVC — Storyboard, 12 of 14
12 / 14
Life Tea TVC — Storyboard, 13 of 14
13 / 14
Life Tea TVC — Storyboard, 14 of 14
14 / 14

R&D PROGRESS

12 pictures

R&D PROGRESS

12 pictures
Life Tea TVC — R&D progress, 1 of 12
01 / 12
Life Tea TVC — R&D progress, 2 of 12
02 / 12
Life Tea TVC — R&D progress, 3 of 12
03 / 12
Life Tea TVC — R&D progress, 4 of 12
04 / 12
Life Tea TVC — R&D progress, 5 of 12
05 / 12
Life Tea TVC — R&D progress, 6 of 12
06 / 12
Life Tea TVC — R&D progress, 7 of 12
07 / 12
Life Tea TVC — R&D progress, 8 of 12
08 / 12
Life Tea TVC — R&D progress, 9 of 12
09 / 12
Life Tea TVC — R&D progress, 10 of 12
10 / 12
Life Tea TVC — R&D progress, 11 of 12
11 / 12
Life Tea TVC — R&D progress, 12 of 12
12 / 12

STILLS

6 pictures

STILLS

6 pictures
Life Tea TVC — Stills, 1 of 6
01 / 06
Life Tea TVC — Stills, 2 of 6
02 / 06
Life Tea TVC — Stills, 3 of 6
03 / 06
Life Tea TVC — Stills, 4 of 6
04 / 06
Life Tea TVC — Stills, 5 of 6
05 / 06
Life Tea TVC — Stills, 6 of 6
06 / 06

The next project people stop for could be yours.

LET’S TALK ↗

View original project ↗