JUMBO OCTOPUS

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BRANDJumbo

DISCIPLINECharacters / Animation

YEAR2025

FILM0:07

THE IDEA

Performance before technology.

An octopus with opinions about summer shopping. A photoreal CG creature dropped into a real aquarium for Jumbo — a seven-second moment built with our hybrid CGI-and-AI pipeline.

01 / The Creative Challenge

The creative challenge was performance: make the character feel believable enough to inhabit the scene while keeping personality, timing and story at the centre.

PROJECT INFO / VERIFIED

AGENCYPollen Advertising

THREEDEERS ROLECG creature (octopus) and Hybrid CGI + AI

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