HYUNDAI SONATA LEVANT FULL

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BRANDHyundai (Levant)

DISCIPLINEAutomotive / CGI

YEAR2020

OUTPUTFilm

THE IDEA

A cartoon world, a pixel-accurate car.

A unique idea meets a unique execution. Our client wanted a full 'cartoon' approach on everything so that the product would stand out and be the star it deserves to be. The cars are pixel-accurate to the factory models inside and out and the textures and finish is spot-on perfect and reflects loyally the real world product. The architecture, scenery, and even the smallest details like the plants, are true to the market and the specs of the vehicle, and all combined lead to this lovely TVC.

01 / The Creative Challenge

Everything around the car could be stylised; the car itself could not. The cartoon approach had to hold while the product stayed true to the real thing.

02 / The Contribution of THREEDEERS

The cars are pixel-accurate to the factory models, inside and out, and the textures and finish reflect the real product. The architecture, the scenery and even the smallest details, like the plants, are true to the market and to the specifications of the vehicle.

PROJECT INFO / VERIFIED

PRODUCTIONTHREEDEERS (full CG)

THREEDEERS ROLEFull CG 'cartoon' world and Pixel-accurate car modelling