THE IDEA
Make the impossible belong.
What if the freshness of a fabric softener could transport you straight to the Greek islands? For ENDLESS EC's #goodmood campaign, we brought the essence of a Cycladic summer to life, transforming an everyday moment into a playful escape filled with sunshine, sea breeze and the irresistible feeling of freshness.
01 / The Creative Challenge
The challenge was to recreate the atmosphere of a sun-drenched Cycladic island, seamlessly integrating green screen performances into a vibrant Mediterranean setting. From the movement of the breeze to the lighting and surrounding environment, every detail had to come together naturally, making the transition from studio to summer escape feel effortless and believable.
02 / The Contribution of THREEDEERS
Through advanced VFX and compositing, THREEDEERS transformed green screen footage into a vibrant, summer-inspired world. By seamlessly integrating live-action performances with the Cycladic environment, enhancing the lighting and atmosphere, and bringing the signature summer breeze to life, we created a cohesive visual experience that captures the freshness, energy and playful spirit of the ENDLESS #goodmood campaign.
PROJECT INFO / VERIFIED
The next project people stop for could be yours.
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