THREEDEERSWORK / E-SPORTS WORLD CUP
THE IDEA
Built for the architecture, not just the screen.
Neon, headsets and the glow of a late-night lobby. Large-format content for the Esports World Cup, built to turn a gamer's bedroom into a spectacle — characters, RGB light and motion designed for screens the size of buildings, following our earlier Burj Khalifa announcement piece for the tournament.
01 / The Creative Challenge
The creative challenge was scale and perspective: the image had to read instantly on a real architectural canvas, not simply as content placed on a screen. Composition, depth and timing all had to work from the viewer’s actual point of view.
The next project people stop for could be yours.
LET’S TALK ↗