THE IDEA
Built for the architecture, not just the screen.
Jewellery that leaves the screen. For BVLGARI's Holiday Campaign, with UNIT9 leading creative direction, we built five bespoke anamorphic animations for five different façades — LAX, Shanghai, Dubai, Riyadh and New York's Moynihan Station — each one constructed for its own geometry rather than adapted. Serpents, rings and light spill past the edge of the screen with the depth and facet-level detail a luxury house expects, at the scale of a city block.
01 / The Creative Challenge
The creative challenge was scale and perspective: the image had to read instantly on a real architectural canvas, not simply as content placed on a screen. Composition, depth and timing all had to work from the viewer’s actual point of view.
PROJECT INFO / VERIFIED
The next project people stop for could be yours.
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