THREEDEERSWORK / APIVITA QUEEN BEE
THE IDEA
Make texture impossible to ignore.
Honey rising in slow motion around a jar of gold. For APIVITA's Queen Bee, produced by Pan Entertainment, we built the golden honeycomb world and the liquid simulation that lift a skincare packshot into jewellery — droplets defying gravity, light caught in every cell, the product calm at the centre of it all.
01 / The Creative Challenge
The creative challenge was appetite and material realism: texture, motion and product detail had to feel tactile enough to sell the image before the viewer thinks about the technique.
PROJECT INFO / VERIFIED
PRODUCTIONPan Entertainment
THREEDEERS ROLEBeauty CGI, Honey / liquid simulation, and Packshot
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