THREEDEERSWORK / ADIDAS
THE IDEA
Built for the architecture, not just the screen.
Concept. Scale, repetition, rhythm: an after-dark screen system imagined for adidas, where the architecture of the site becomes part of the design — bold brand geometry moving in sync across every display, turning a plaza into a kinetic extension of the three stripes.
01 / The Creative Challenge
The creative challenge was scale and perspective: the image had to read instantly on a real architectural canvas, not simply as content placed on a screen. Composition, depth and timing all had to work from the viewer’s actual point of view.
PROJECT INFO / VERIFIED
PRODUCTIONTHREEDEERS
THREEDEERS ROLEConcept / spec 3D OOH and Multi-screen content design
The next project people stop for could be yours.
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