THREEDEERSTHREEDEERSCREATIVE STUDIOLet's talk
THREEDEERSWORK / AB FTHINOPOLY MAIN TVC
AB Fthinopoly main TVC — film still

AB Vassilopoulos

AB FTHINOPOLY MAIN TVC

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BRANDAB Vassilopoulos
DISCIPLINECharacters / Animation
YEAR2019
OUTPUTFilm

THE IDEA

Performance before technology.

Letters with legs. For AB Vassilopoulos' Φθηνόπωρο we brought the alphabet to life — Φ with glasses and a moustache, a heart on the run, an Ο in sunglasses — character animation that turns a price promotion into a parade through the aisles of a real supermarket.

01 / The Creative Challenge

The creative challenge was performance: make the character feel believable enough to inhabit the scene while keeping personality, timing and story at the centre.

PROJECT INFO / VERIFIED

THREEDEERS ROLECharacter animation and Compositing in live plates

STILLS

7 pictures

STILLS

7 pictures
AB Fthinopoly main TVC — Stills, 1 of 7
01 / 07
AB Fthinopoly main TVC — Stills, 2 of 7
02 / 07
AB Fthinopoly main TVC — Stills, 3 of 7
03 / 07
AB Fthinopoly main TVC — Stills, 4 of 7
04 / 07
AB Fthinopoly main TVC — Stills, 5 of 7
05 / 07
AB Fthinopoly main TVC — Stills, 6 of 7
06 / 07
AB Fthinopoly main TVC — Stills, 7 of 7
07 / 07

The next project people stop for could be yours.

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