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BRAND3Bit (ION)

DISCIPLINEFood / CGI

YEAR2019

OUTPUTFilm

THE IDEA

Make texture impossible to ignore.

ΣΟΚΟΛΑΤΑ, exploding into three dimensions around a very surprised commuter. For 3Bit's new flavours, with Ogilvy and Movielab, directed by Christos Kanakis, we handled the post production — 3D chocolate typography that shatters, scales and glitches through a metro station, timed to the beat of the spot.

01 / The Creative Challenge

The creative challenge was appetite and material realism: texture, motion and product detail had to feel tactile enough to sell the image before the viewer thinks about the technique.

PROJECT INFO / VERIFIED

AGENCYOgilvy Athens

PRODUCTIONMovielab

DIRECTORChristos Kanakis

THREEDEERS ROLEPost production / 3D typography VFX

The next project people stop for could be yours.

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